Cover design is one of the most critical factors to the success of your book
A beautiful and professional book cover design is a must-have for every new author. It showcases your words and encourages people to buy your book.
* Every book cover you see on this page was designed by us.
We designed this cover for Steven Wilkens
The small (but important) details we include in your book cover design to help your book succeed
Many aspects of great cover design are often hidden from authors. I'm sure you've seen a great cover and said "wow I like that" but it can be hard to articulate "why" you like it. You just know.
Well, in this section I wanted to pull back the curtain and reveal the efforts we go to, to ensure every cover we design has that "wow factor".
Crystal clear at thumbnail size
One of the most important aspects many designers overlook is how the cover looks at a thumbnail size.
This is because the first time most book buyers see a new book it is at this small size on Amazon. So it's vitally important to consider this factor when designing a cover.
Professional not poor
Ever noticed a book with a poor cover design? What's the first thing you thought? I bet it was something like "I don't like the look of that book. The writing is probably terrible. I think I'll pass "
We've all done it. Consciously or not, we all judge a book by its cover so it's always advisable to invest in a professional cover.
Say goodbye to copyright worries
So many authors we speak with have used, or hired a designer who used, images found on Google. Our advice: don't do it. It's too easy to fall foul of copyright laws.
Our designers only use legal images that we purchase, so you can be sure there'll never be any copyright issues.
Genre-specific design
This is an important consideration as people will judge your book within a split-second.
If you can clearly communicate the genre of your book on the cover, you'r already half way to hooking in the reader. If the person stops long enough to look at your cover, they are much more likely to buy your book.
Fonts matter
There's so much confusion over which fonts are good to use on a cover design. Many people think it's best to match the font to the genre.
But this is often not the right way to go. For example, a gothic novel doesn't always have to use a gothic font. This can be overkill. Sometimes simpler is better.
Colour contrast
The human eye is excited by contrast. We're drawn to images where the difference between light and dark is strong.
So when we design your book cover we're constantly thinking how we can make it have more contrast. This helps draw in prospective readers who then buy your book.
Depth in design
So many amateur covers lack one important element. Depth. Having depth in a cover is the secret sauce when it comes to grabbing prospective readers.
And it's not only used in cover design, you see it at the movies too. The hero running into the distance has been used in countless movies as it draws you into the scene. You'll never look at a movie or book cover the same way after discovering this!
Don't make a scene
Very often authors will ask to have a scene from the book on the cover. And in most cases this is the wrong thing to do. This is because a whole scene can often be too detailed to fit in the limited space on a book cover. It can look cluttered and be hard to see.
So it's always best to keep the cover scene simple so it's immediately understandable to anyone viewing the cover for the first time.
Stand out to sell more
Now when I say "stand out" I don't mean just for the sake of it like a clown at a wedding. I mean stand out by making your cover easy to see, and easy to understand at first glance.
You don't need to fixate over every last detail. The prospective buyer won't. They'll see your cover and make a decision to find out more about your book in a split second. It's in that moment that we have to grab their attention. And a great design is your best friend for this.
Want to offer your readers a hardcover too?
A large portion of any genre like to enjoy reading a hardcover. There's something about the weight of a hardcover which makes the reading experience a pleasure.
So if you'd like to offer a hardcover to your readers just let us know and we'll be happy to tailor a package to your needs.
Above you can see a video of the cover design we created for bestselling author David Videcette. You can see the hardcover on the left and paperback on the right.
Would you like a professional book cover on your book?
Join the waitlist and we'll be happy to let you know about all our bespoke packages.